For years, I thought that my ad copy, images, videos landing pages were the most important part of my Facebook™ ads. Well.. I was wrong 😂 Targeting is where it's at. Doesn't matter how good your ad is... if you're targeting the wrong people, it won't work. (Try selling dog toys to someone who doesn't own a dog... it's hard 😝) So far, so good. You already know this. What you probably don't know, is that you're making a BIG mistake with your ads targeting. How do I know that? Because Facebook ki