The Foster’s ads with Paul Hogan in the UK during the 1980s were short, cheeky TV spots that sold both beer and a lifestyle. They showed Hogan as the laid-back Aussie who knew how to enjoy life, and they made Foster’s a household name almost overnight. The ads were filmed in Australia but carefully edited to match British humour. This gave them an exotic feel while still landing the jokes with a UK audience. Hogan often improvised his lines, and many of the funniest moments came from unscripted