Explaining a Movie on Instagram: "@explainingamovie teaches you something new about movies everyday! Jim Carrey brought his signature improvisational energy to nearly every scene, including the famous elevator moment with actress Krista Allen. In this scene, Carrey’s character, Fletcher Reede, is compelled by the magical truth-telling curse to comment on Allen’s character’s breast augmentation, creating one of the film’s most awkwardly hilarious exchanges. Much of the humor came from Carrey’s ab

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Finding Good Ads | Marketing | Advertising on Instagram: "Follow (us) @findingoodads for more! In the early 2000s, Coca-Cola’s Thanda Matlab Coca-Cola campaign featured Aamir Khan in a comic turn as a “Japanese” tourist. Thanks to a bee sting that swells his face, he’s mistaken for a foreigner and hilariously overcharged at a roadside eatery. The punchline lands when he orders a Coke, reinforcing that in India, thanda simply means Coca-Cola. The ad stood out for its humor, playful stereotypes, a

Yashvertising on Instagram: "The “Thanda Matlab Coca-Cola” (Cold means Coca-Cola) ad strategy was highly effective and can be summarized as: 1. Creating a Brand Synonym: The core strategy was to make the brand name Coca-Cola synonymous with the generic term for any cold drink (“Thanda”) in India. The tagline aimed to change the consumer’s default mental association from “soft drink” to “Coca-Cola.” 2. Massive Reach with a Star: The campaign utilised Bollywood star Aamir Khan, who portrayed vario