e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

The gigantic online gaming platform, Roblox, is filled to the brim with an array of cosmetic items and accessories that players can purchase to stand apart from the crowd. However, not everyone can ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Build Defense is a base-building game on the Roblox platform where you build the ultimate base that can stand against waves ...

If you are into games like Dig It and such, Desert Detectors is for you. A brand new experience on the Roblox platform where ...